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Publicités
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10-06-2008 |
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Even if we don’t see it, pedophiles might be causing real harm. It’s when the lights go out, that most child abuse occurs, as stated by the recent campaign by EuroRSCG Brazil for CERCA (Reference Center Against Child Abuse), on the National Day Against Child an Youth Sexual Abuse (18th May).
The first image on the print ads shows a candid picture with the quote “Turn off the lights and help us to end the fear od the dark that Bia has”. As we we turn off the lights, the second image reveals a cruel truth about child abuse: “Pedophilia . You may not see it, but it might be happening”. The print ads use fluorescent ink to visualize the second image. More versions below. |
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Communication
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07-06-2008 |
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“Com cigarro tudo vira cinza”
“With a cigarette everything turns into ash”
Three ads from the Brazilian ALERJ (Assembléia Legislativa do Estado do Rio de Janeiro) Advertiser: ALERJ Agency: Staff Additional credits: Art direction: Igor Quintella, Filipe Agnelli Photography: Humberto Medeiros iIllustration: Rafael Santana |
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Publicités
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07-06-2008 |
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Animal Liberation in Australia recently used images relating to cosmetics in a campaign protesting the use of animals in testing. “Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products.” A mascara brush becomes a hypodermic needle. Lipstick is placed inside a bullet case. A make up compact becomes a lethal trap. |
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Publicités
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07-06-2008 |
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Power Horse energy drink in New Zealand is being promoted as the catalyst of resistance, for people who have the courage to step up against conformity. In an old people’s home, in a prison and in a kindergarten, a vending machine of Power Horse is being installed, with the phrase “This could get ugly”. |
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Publicités
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06-06-2008 |
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Wrigley’s is promoting Extra Liquid Blast with a print campaign featuring the animated characters from the TV ad campaign, the banana, donut and cookie. The series runs the risk of humanising food to the extent that consumers will be reluctant to part with their cute little friends! |
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Communication
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06-06-2008 |
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A simple, but ethically effective initiative was launched this week from NPO Project H Design. ‘The Hippo Roller is a simple rolling barrel device that allows the millions whose livelihoods depend on the daily fetching of water to more easily access and transport their daily water supply. The roller holds 3-4 days worth of water for a family of 7 [approx 5 times that of traditional methods]. To read more about the project and get involved in the sponsoring, visit Project H Design. Agency: Project H Design Source: Inhabitat.com |
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Publicités
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06-06-2008 |
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Butch Pet Food in New Zealand has a print advertising campaign featuring the favourite bites of dogs: Postmen, Balls and Cats. |
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Communication
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06-06-2008 |
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Mylanta is being promoted as the solution for Australians concerned about their gastric reactions to exotic foods in a print advertising campaign featuring humorous signs. Nasty Goreng, Sus Shimi and Chili Con Carnage signs all warn diners that they’ll soon be needing the antacid tablets. |
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Publicités
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06-06-2008 |
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Rodney District Council in New Zealand is encouraging drivers to use their seabelts with an advertising campaign featuring group photographs inwhich subjects are obscured from view. “Seatbelts keep people together.” |
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Publicités
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06-06-2008 |
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The Real Estate Institute of Western Australia is encouraging home buyers to do their research online at www.reiwa.com before they buy, with a print advertising campaign showing street scenes with statistics included. |
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Publicités
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06-06-2008 |
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Reduce the visible signs of aging. Humanity’s endless quest for the secret of prolonging youth is now over.
Colgate Palmolive in Australia has a tongue-in-cheek print advertising campaign presenting laundry products, Sard, Cold Power, Dynamo and Cuddly, in the same genre as anti aging products. Using these products is simple. “All you have to do is follow these three simple steps. 1 Treat, 2 Wash, 3 Condition.” The campaign is online at www.stoptheclock.com.au. Eliminate premature wrinkles. It’s never been easier to make unsightly wrinkles a thing of the past.
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